WEBINAR

Designed for U.S. and Canadian food co-op managers, staff, and board directors.

Join author and co-op storyteller JON STEINMAN in this timely webinar.

One of the most significant challenges food co-ops face are food price perceptions. Most food co-ops are highly committed to offering price-accessible food while also maintaining high standards of ethical sourcing, while also supporting staff with the best wages and benefits possible, while also remaining competitive! Balancing all this operationally, not to mention the work involved in navigating the opinions and beliefs on the subject, is beyond considerable. Responding to questions about food prices and affordability requires careful consideration and it presents a wonderful opportunity.

Areas of focus:

• How to harness the current climate of grocery giant distrust and political action on food prices to tell your food co-op story.

• How are shoppers’ food price perceptions cultivated?

• Untangling food price comparisons between organic, local and conventional counterparts.

• Unpacking “affordability”.

• From ‘expense’ into ‘investment’. Transforming customers’ relationship to price.

• The delicate web connecting prices, competition, wages & benefits.

What will participants walk away with?

• Strategies and storytelling skills to expand the field of view on food prices.

• The confidence to respond to customer and member questions on prices and affordability.

• Media tips & talking points.

DATES (two options):

Tuesday, October 22, or, Wednesday, November 6,1:00pm - 2:15pm ET | 12:00pm - 1:15pm CT | 11:00am - 12:15pm MT | 10:00am - 11:15am PT

COST: $50

Jon Steinman is the Author of Grocery Story: The Promise of Food Co-ops in the Age of Grocery Giants (New Society Publishers)

All registrants will be entered into a raffle to win 3-months worth of organic cooperatively baked bread from Alvarado Street Bakery- the largest bakery cooperative in the U.S.

Alvarado is also sponsoring two scholarships for startups. (APPLICATIONS NOW CLOSED)