WEBINARS
A series of webinars from author and publisher Jon Steinman and GROCERY STORY PRESS to support existing and aspiring food co-operators.
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THE FOOD CO-OP IS EXPENSIVE
Designed for U.S. and Canadian food co-op managers, staff, and board directors.
Join author and co-op storyteller JON STEINMAN in this timely webinar.
One of the most significant challenges food co-ops face are food price perceptions. Most food co-ops are highly committed to offering price-accessible food while also maintaining high standards of ethical sourcing, while also supporting staff with the best wages and benefits possible, while also remaining competitive! Balancing all this operationally, not to mention the work involved in navigating the opinions and beliefs on the subject, is beyond considerable. Responding to questions about food prices and affordability requires careful consideration and it presents a wonderful opportunity.
Areas of focus:
How to harness the current climate of grocery giant distrust and political action on food prices to tell your food co-op story.
How are shoppers’ food price perceptions cultivated?
Untangling food price comparisons between organic, local and conventional counterparts.
Unpacking “affordability”.
From ‘expense’ into ‘investment’. Transforming customers’ relationship to price.
The delicate web connecting prices, competition, wages & benefits.
What will participants walk away with?
Strategies and storytelling skills to expand the field of view on food prices.
The confidence to respond to customer and member questions on prices and affordability.
Media tips & talking points.
ON-DEMAND WEBINAR: LINK
COST: $50 (single-user)
DURATION: 79 minutes
DATE RECORDED: November 6, 2024
FEATURED SPEAKERS: Jon Steinman (Grocery Story Press)
INTENDED AUDIENCE: Food co-op communicators
SUPPORTING RESOURCES: Yes (found in ‘Bonus Downloads’)
TESTIMONIALS
"This was so helpful!! I feel much better prepared to have difficult conversations."
"Very informative. Grateful for the information."
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THE CO-OP OPPORTUNITY
Designed for U.S. and Canadian food co-op marketing and outreach managers, GMs & board directors.
Join author and co-op storyteller JON STEINMAN in this timely webinar.
Canada is experiencing unprecedented consumer revolt and political scrutiny of its grocery giants. ‘Grocery’ has remained headline news for four consecutive years. This climate of distrust has presented a unique opportunity to share the co-op alternative, a mission championed by Steinman.
Steinman has been actively fielding interviews, writing articles, and highlighting the co-op difference across Canada’s major media outlets.
In the United States, the conditions appear just about ripe for a similar consumer revolt, but why wait! Empty shelves from supply chain disruptions, food inflation, the proposed Kroger-Albertsons merger, and the recent dusting off of America’s antitrust laws, all present wonderful opportunities to share your co-op’s story! (UPDATE: Just two weeks after recording this webinar, Kamala Harris turned the nation’s attention toward grocery stores — another great opportunity for food co-ops to tell their story)
What will participants walk away with?
The confidence to field the most common interview questions.
The most effective ‘co-op difference’ talking points.
Strategy for questions on price and affordability.
Preparation to address common co-op misconceptions.
Tips for re-orienting and re-framing an interview question.
ON-DEMAND WEBINAR: LINK
COST: $50 (single-user)
DURATION: 96 minutes
DATE RECORDED: July 31, 2024
FEATURED SPEAKERS: Jon Steinman (Grocery Story Press)
INTENDED AUDIENCE: Food co-op communicators
SUPPORTING RESOURCES: Yes (found in ‘Bonus Downloads’)
OUTLINE:
The new and emerging opportunity for food co-ops to tell their story
The media ecosystem
Food co-ops as storytellers
Language: assessing the words we use
Most common questions from media
“What is a food co-op?” - Clearing misconceptions
“Why food co-ops?” - responses
Food prices and affordability
TESTIMONIALS
“Incredibly insightful nuts-and-bolts how-to.”
“So inspirational!”
“Very informative and well presented.”